Master Class is back with Part 3 of our Advertising Series!

The first two taught you how and why advertising works, where to do it and why it’s important to keep up with your statistics.

In this section you’ll learn to construct ads that are sure-fire crowd pleasers! Buckle up, grab a notebook and get ready to study hard. Master Class is in session!


Section 1: What Makes A Successful Advertisement?

That’s a darn good question, if I do say so myself! A successful advertisement is classified by many things. But first lets break that down. Here’s a more simplified question:

“What Makes A GOOD Advertisement?”
• Clean Visuals.
• Easy To Read Text.

That’s it! The general consensus is to simply not jumble everything up: make it too busy or too confusing. Or use colors that would clash and make it difficult to read. Separate your text in creative ways from your images. Give them outer strokes: edges that make them easier to see. If you can do that, people can at least see what you’re about and can read what you’ve put on the ad and that’s a good first step.

“What Makes A GREAT Advertisement?”
• Clean Visuals
• Easy To Read Text.
• Ad Words.

Ad Words. That’s what I’m tacking on for a Great Advertisement. What are Ad Words? They’re ultimately defined as short, powerful words made to inspire and persuade people into believing that your brand is something they need. In fact, they’re so powerful that they often hit the subconscious part of our brains. I’ve assembled a few of these words into an image right below this paragraph:
Now that you’ve seen some Ad Words and know what they are, can you think of some of your own? I’ll put two into a quick sentence for you: “You’re going to love this comic!”.

“What Makes A SUCCESSFUL Advertisement?”
• Clean Visuals
• Easy To Read Text.
• Ad Words.
• Dynamic Imagery.

The full package has been presented! After you put in some Ad Words, then what? Your visuals are clean, sure, but what are you USING for visuals? Are they dynamic? Are they eye catching enough? Don’t pick an image of someone standing and smiling. Use the image of them angry and running: or in a fight. Or… any number of things. Choose the background with the best and most complicated perspectives. Make your images dynamic. People will be draw to and become excited by seeing characters doing things that don’t involve them being stationary. It implies that your comic won’t be boring when you ensure that your advertisement is themed to be as vivid as the story itself.


Section 2: How To Build That Successful Advertisement

You have the dynamic but clean visuals, the perfect Ad Words and you know how to approach your text to ensure it will be easy to read. Or… you think you do. Maybe. Maybe not.

Wait. How does it all go together visually?

We at Under The Ink have your back on that front too! The actual construction of an ad can be hard and sometimes it comes down to playing around with settings and fonts. But we can assure you of a few quick tips right off the top:

• Always choose a font that’s easy to read. Don’t go too fancy.
• Keep your logo in an easy to see location. It isn’t a side thought. Your logo is your BRAND.
• Complimentary colors are AWESOME.
• It’s still ok to clash sometimes (once you get used to what you’re doing).
• Make sure your images are easy to see. No one should be wondering what’s going on.
• Background images should be uncluttered (or we at least recommend they are).

Next I’ll show you one of our own brand new ads (this will be the first unveiling!) so you can compare it to the list above.
Simple background, interesting character, a clear logo, a slogan and an indication of what we do. All at a glance! Does this give you all ideas for your own ad designs? I hope it does!

Don’t be fearful to spend time at this. Skills in advertising and design don’t come overnight. They take a lot of effort and determination and honestly, a want to learn.


This concludes our series on advertising! You have the skills now to go forth and make your own advertisements, market them to the right places and keep the train rolling! Thank you to everyone who read all 3 installments! And thank you too for those who stuck it out for this portion of the class!

Next On Master Class: Comic Cover Layout Design!

ServerPanda
Under The Ink Editor-In-Chief

ServerPanda

Under The Ink Editor-In-Chief

1 Response

  1. April 16, 2018

    […] Master Class swings in and closes the 3 part advertising main series with a bang. The final installment focuses on teaching webcomic creators how to make their own advertising visuals: the basic mechanics behind them and how to bring those techniques together. Learn more by visiting the article HERE. […]

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